Mercedes-Benz, STYLO, Kronenbourg 1664 L’Aperitif Fashion

The Mercedes-Benz Stylo Fashion Grand Prix 2013 is now done and dusted. I had the pleasure to attend the day 4 event “Not Les Misérables” with a french chic theme, held at Aloft Kuala Lumpur, a new chic hotel in town. As this was also a collaboration with Kronenbourg 1664, it’s only fitting that the venue was all decked out with French art-deco and ladies dressed up in elaborate hair pieces, lace and all things vintage.

Arrived nice and early, there was plenty of time to enjoy a couple of Kronenbourg 1664 before heading into the ballroom.

With Jason Chan on the left and Soren Ravn, MD of Carlsberg Malaysia enjoying our Kronenbourg 1664.

In her opening speech, Dato’ Nancy Yeoh, President and CEO of Stylo said, “All things French are indeed exciting. Tonight we capture the essence of Victor Hugo’s “Les Miserables” but give it the usual STYLO twist, hence the NOT. Our partnership with Kronenbourg 1664 has given us the platform to present theatrical fashion in its best with limitless creativity.”

Soren then made a dramatic entrance with roaring engine of Harley Davidson bike (looking all hardcore), and his signature performance of rap followed. What a way to start the evening. He also brought in more Kronenbourg 1664 for everyone in the audience. This guy is good.

Heavy machinery included. — Heavy machinery – checked, Leather jacket – checked, Gold chain – checked.

Not wasting any time, the night kicked off with Carven Ong’s showcase, with models sporting French avant-garde hairdos by Winnie Loo. Surely not all were model’s real hair? Some of them were outrageously high!

While the gowns are classic chic, the detailing in the embroidery, lace and beading presented in bold colours of red, white, blue and black, designed to enhance the womanly curve. You can see the Oriental twist in some of the gowns with high mandarin collars and red floral designs.

Mercedes-Benz STYLO Designer of the Year 2012, Bill Keith, fresh from his Mercedes-Benz Fashion Week, Mexico City gig in September last year presented a myriad of designs inspired by the ethnicity of Malaysia, called “Tropical Delusions”, with a touch of French.

Featuring several nude coloured slip with nothing more than strategically placed leaf and flower motifs, painstakingly handsewn, the model strutted the catwalk with impossibly high wedges. This showcase consists of mostly bright colours of green, yellow, red, pink but also complemented by more subtle cream and beige pieces which are more wearable.

With Naomi Tham — Sneaked a photo with Naomi Tham in between the showcases.

Ever since I accidentally discovered Tangoo while in KL on vacation several years ago, I’ve bought quite a few dresses on different occasions. Their showcase was highly anticipated and it sure didn’t disappoint. The talented duo Eric Yeong and Moses Law brought extra opulence to the STYLO stage with lace, tulle and organza in black and silver. My favourite is definitely this intricate black lace gown that is completely OTT but so breathtakingly beautiful.

The delightfully puffy silver dress which I dubbed the Ice Princess is another favourite. I would wear that!

On a side note: congratulations to Tangoo for winning the Mercedes-Benz STYLO Best Designer Showcase of 2013.

And that was not all! Our very own Supermodel Amber Chia was the star attraction of the night as she strutted down the catwalk in a unique dress made of 3000 Kronenbourg 1664 bottle caps, conceptualised by STYLO and designed by Alexander Yeo.

She was then joined by Soren himself, wearing a blue, red, white shirt with ruffles (!), looking a little too comfortable walking.

So that was the fashion show bit. I thoroughly enjoyed it and think I’ll jump at the next opportunity to attend another one.

Curtain call. Except there was no curtain.

We didn’t miss the opportunity to take a group photo on the catwalk. This should be a familiar place for Miss World Malaysia 2012 Lee Yvonne (second on right) and Chloe Chen, Miss World Malaysia 2011 (far right).

The Malaysia's Hottest Bloggers — The Malaysia’s Hottest Bloggers

We adjourned to the next room for after party. The camera was still flashing non-stop off the stage. I feel like I was of average height as there were many beauty queen/models/fashionistas (ie tall girls) at the event.

Another beauty queen, the infamous Leng Yein. — Another former beauty queen, the infamous Leng Yein.

Her black crochet dress shows off her slim frame. I like the statement necklace.

Look it's Dawn Yang again! — Look it’s Dawn Yang again! And Natalie Mei.

Working the dance floor with Melissa Yang

More info at https://www.facebook.com/KronenbourgMY

More photos at https://www.facebook.com/myhotbloggers

Photo credits to Andy Kho and Kelvin Sing.

4 Comments Add yours

The Yum List says:

March 29, 2013 at 10:29 pm

Some nice dresses.

1. kellysiew says:
  
  March 30, 2013 at 5:56 pm
  
  Indeed! Love looking at pretty dresses (and people).
  
Chasing Food Dreams says:

April 1, 2013 at 9:58 am

what a posh event! the fashion looks really couture and a little gothic…
and you look so pretty as usual… 🙂

1. kellysiew says:
  
  April 1, 2013 at 1:48 pm
  
  Thank you! Yes really enjoyed the impressive designs that night.