Hot Assist: Personal Protection and Lifestyle Program for Ladies


Let’s face it – times are bad and the crime rate is going up with snatch thefts and roadside robberies is all too common in urban cities like the Klang Valley, Johor Bahru, Penang and even Malacca.

Almost every single day you’d see news regarding crime shared on social media. Snatch theft can happen anywhere and to anyone – a pedestrian walking by the roadside, a driver stopping to pump fuel at a petrol station, even a diner happily having her meal at a restaurant.

Here’s an attempted snatch theft in Sunway.

Here’s an incident in Bukit Mertajam, Penang.

Snatch theft in Johor Bahru.

Here’s an incident in Malacca.

While rob and run incidents are even happening in busy and upscale neighbourhoods with police beat bases barely 100 meters away.

Here’s what happened at The Social along Jalan Telawi 3 in Bangsar Baru recently.

Even the Malaysian government is expecting it to rise in the near future.

Crime rates could increase over the next two years as the economy slows down, Deputy Home Minister Datuk Nur Jazlan Mohamed said.

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It’s gotten so bad that even the US Department of State has issued a warning to its citizens in Malaysia:

“There has been a noticeable increase in crime in Kuala Lumpur in 2014, including several reported assaults and robberies, sometimes involving weapons. Petty theft, particularly purse snatching and pickpocketing, and residential burglaries are the most common crimes committed…”

There’s nothing much you can do about it…well, you can always just stay at home and not go out but that’s not very practical, right?

Imagine if there was a program to protect you and your belongings so you can just let go in such a situation knowing that your loss will be covered?

Well here’s some good news for you because Hot Assist which is powered by the Card Protection Plan from the United Kingdom has launched a new personal protection and lifestyle program in Malaysia.

Rob & Run Assist is a lifestyle program to protect you in case unfortunate incidents occurs while giving you great lifestyle benefits such as well!

This program provides immediate assistance for snatch theft and (outdoors) robbery victims. As most ladies have their wallet, car keys, and mobile phone in their bag, when it is taken they will often be left feeling very helpless and lost. With protection by Hot Assist, you need only remember one (1) phone number to call for assistance.

With just one call to 1800-888-HOT, Hot Assist will block access to all registered credit and debit cards to prevent their usage, while the Emergency Taxi Service will be dispatched to take the member to the police station, hospital or home.

Hot Assist will also reimburse members for loss of personal belongings, documents and personal effects as well as hospitalization and medical expenses.

Rob & Run Assist is powered by CPP Malaysia Sdn Bhd. MPI Generali Insurans Berhad (14730-X), formerly known as Multi-Purpose Insurans Bhd is the underwriter for Rob & Run Assist.

CPP Group Plc is an international assistance business operating in the UK and overseas within the financial services, telecommunications and travel sector. CPP Group Plc has over 30 years experience, and is currently serving 5.1 million live policies around the world which includes me.

I’ve had my handbag stolen once when I was at a cafe. The thief moved so fast that I didn’t even realise my bag was gone until a good while later. Needless to say, I couldn’t track it down and had to then control the damage. You don’t realise how long and how troublesome it is to cancel bank cards one by one until you had to do it, by then, the thief could have used the cards and the damage would have been bigger. If I had the access to the CPP hotline then, I would have been able to cancel my cards within minutes, and I would even be reimbursed for the mobile phone that was stolen at the same time!

(More info on CPP at

Apart from the protection, the program will also offer membership benefits in the form of vouchers and discounts from various partners. Currently partnered with Hot Assist is the premier hair salon Shawn Cutler, lifestyle beauty salon ReJeune, and Amante Nail Spa & Body Care, while there will be even more lifestyle and beauty partners joining soon.

Amante Nail Spa & Body Care is giving a pair of FREE treatments at their salons worth RM174.00 each (totalling RM348.00) while ReJeune and Shawn Cutler are both giving members discount vouchers which will save users more than RM1,000.00!

So how much does this lifestyle and protection program cost?

Wait a minute! That’s way less than the value of the vouchers and free services that comes along with the program!

This makes Hot Assist more a lifestyle program that by the way also comes with protection in case of robbery.

So ladies, why not have peace of mind when you’re out and about, and men, why not purchase this for your partner or family to ensure their protection?

For more info or to sign up for Hot Assist, head over to Hot Assist.

3 Comments Add yours

  1. suituapui says:

    “Here’s an attempted snatch theft in Sunway,” and there followed a video of you cooking ayam masak merah and nasi tomato. LOL!!! Oh ya! It’s gone now – the right video clip is in its place…but there’s one that is “unavailable”.

    Gee!!! All those incidents! Pretty bad! Yes, would be good to get some protection.

    1. kellysiew says:

      WordPress going crazy? Lol. Anyway the one that is unavailable has been removed.

  2. Chris says:

    Sad to say that that protection service may come in handy. I spent a week in Msia recently and generally took precautions. No fancy designer bag, just a plastic bag, and always with a crowd of people and also keep the bag close. Credit card companies are usually forgiving and will not charge the victim. Plus Visa and Amex even advise there is no need to inform them when I travel; they know my spending pattern and a red flag goes up with any unusual activity.

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