GUINNESS® Arthur’s Day used to be something that I look forward to, as it is a great platform to unite GUINNESS® fans through music, local or international. This year, Arthur’s day gets a makeover and the new project is born. Introducing GUINNESS® Amplify: Music Made of More, set to celebrate the remarkable journey of talented, dedicated and passionate musicians – musicians who are Made of More. Best still, this year, we will be focusing a lot more on our local musicians, which means a lot of my friends will be performing in the next 6 weeks in locations across Peninsular Malaysia, starting from 6th Sept.

An exclusive media briefing was held in Laundry Bar, The Curve last week and we were treated to a taste of what this exciting campaign has in store for us.

“GUINNESS® Amplify: Music Made of More is an expansion of our brand positioning, ‘Made of More’, where we celebrate the talent, dedication and passion of extraordinary musicians. These are musicians who feel so passionate about the music they make, they let nothing stand in their way. They are musicians ‘Made of More’ and we are proud to give them a platform where they can showcase their ability and bring their music to hearts of Malaysians”, said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.

Of course, the black brew was flowing and we got to fill our tummies with delicious buffet spread.

But most importantly, we were treated to a special performance by Paperplane Pursuit. That was the main reason for me to attend this event because despite hearing their name frequently I have never seen them live. These boys definitely got the crowd warmed up.

Darren Ashley (Dash) also joined the boys for a song. Another talented individual I haven’t seen for a long time (almost a year, I think).

As I’ve mentioned earlier GUINNESS® Amplify: Music Made of More will feature 6 live shows in 6 weeks but that’s not all: There will be a special grand finale show featuring an international star (to be revealed soon). Good news for you: admission to all 6 shows in the Live Tour will be free of charge and there will be special promos on GUINNESS® throughout the night.

Join the GUINNESS® Amplify Live Tour, kicking off with a special performance from US singer-songwriter Howie Day!

Join the GUINNESS® Amplify Live Tour, beginning on Saturday September 6^th 2014 at The Bee, Publika, Kuala Lumpur. The first GUINNESS® Amplify Live Tour show will feature phenomenal US singer-songwriter Howie Day performing live alongside local music heroes Kyoto Protocol and Paperplane Pursuit.

The shows will take place at the following venues and dates:

September 6 – The Bee @ Publika, Kuala Lumpur             
Kyoto Protocol
Paperplane Pursuit
Howie Day

September 13 – Rabbit Hole @ Changkat, Kuala Lumpur
Jumero
The Marquee
OJ Law

September 20 – Bierhaus @ Austin, Johor
An Honest Mistake
Bihzhu
Froya

September 27 – Foley’s @ Oasis Damansara, Petaling Jaya
Tempered Mental
Nick Davis
Dash

October 4 – Soho Gastro Pub @ Precinct 10, Penang
The Endleaves
Froya
Kyoto Protocol

October 11 – Laundry Bar @ The Curve, Petaling Jaya
Halfway Kings
Paperplane Pursuit
They Will Kill Us All

To find out more details and see how you can get your hands on exclusive tickets to the grand finale show, stay tuned to www.amplify.com.my. Join the GUINNESS® Amplify Live Tour, and be a part of this extraordinary journey through Music Made of More.

Promotions At All GUINNESS® Amplify Live Tour Gig Outlets!

Grab a GUINNESS® at RM10 at all of our GUINNESS® Amplify: Music Made of More Live Tour locations. At these locations also, the first two-hundred (200) customers, will be entitled to a GUINNESS® stamp card where two (2) GUINNESS® purchased will get you one (1) GUINNESS®, on us! Follow the Live Tour and join in the GUINNESS® Amplify: Music Made of More celebration!