Last week, Lazada Malaysia celebrated its first year in Malaysia with a big bash during which members of the media and business partners got an exclusive look into the business, its accomplishments in 2012, and what the future looks like.

Lazada is currently Southeast Asia’s fastest growing online department store. There are more than 12 categories of goodies, making shopping online a breeze in Malaysia. You can buy things like tablets, cameras, home appliances, health & beauty products, sports, books to even baby items (not that this will ever apply to me).

The gorgeous Deborah Henry did a fabulous job as usual as the Emcee of the night and first speech was delivered by Igor Pezzilli (CEO of Lazada Malaysia).

He had this to say, “We are proud to say that Lazada Malaysia is currently the number one online shopping mall site in Malaysia. Almost 70 per cent of Malaysians are actively online, and more than half do their shopping on the web. Being in the e-Commerce industry we have one great advantage, and that is our access to immense data where we can analyze what the audience is looking for and present them with their desired products via online marketing channels. From this point onwards online shopping will be the way forward because of it’s the dynamic experience and massive product assortment that Lazada.com.my will continue to provide.”

“Based on these three key elements – offering a great range of products, providing an excellent shopping experience, and ensuring exceptional customer service, Lazada will inevitably attract more savvy online shoppers” commented Max Bittner, CEO of Lazada Southeast Asia at Lazada’s first birthday bash.

Maximilian Bittner, CEO of Lazada: “For a long time, the e-commerce market has been underestimated in SEA, but we did not. With a broad range of products – from consumer electronics, household goods, toys to sports equipment –, secure payment options, quick deliveries and free returns, we convince more people every day of Lazada.”

In celebration of the first anniversary, Lazada will be launching some of their key business expansion initiatives, such as the Lazada Smartphone App and other e-Commerce initiatives. Other efforts include Lazada’s partnership with Digi, one of Malaysia’s premier companies, as well as MasterCard Worldwide, which gave Lazada the opportunity to reward their base here in Malaysia and the region. The 6-month long partnership has allowed Lazada to reach out to MasterCard’s base with exceptional results.

Lazada has achieved current success much thanks to the Lazada Promise campaign, which includes a commitment to deliver goods to buyers within 48 hours to 78 hours, a best price guarantee when comparing to other key retailers, and a 14-day hassle-free return policy.

Few offers you might be interested: Lazada provides convenience for all your purchases such as free delivery, cash on delivery payment mode, varying payment methods, free return or exchange for free and most importantly, warranty from the manufacturer itself.

More info at: http://www.facebook.com/LazadaMalaysia

Head over to Lazada Malaysia for your online shopping’s needs.