Donate, Support and Recycle your Old Bras with Neubodi

This past few months have been such a whirlwind in terms of shows and gigs, I haven’t even got the chance to update you guys about them. Come to think of it, it’s almost madness to be doing 2 contract jobs. One of them spanning 6 months long, but I can tell you that it’s the best gig I’ve ever done: The Fatty Boom Boom show with super talented singers/friends Sachie Amire, Prema Yin and Alesia Dhana. It was truly a blessing that we got to work together through this platform and grew together in this big steep learning curve. Even though the contract has come to an end, we are working on more future shows together and I’ll be sure to keep you updated.

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Just few weeks ago, we were invited to a very meaningful event to perform a song. It was my first time participating in Neubodi’s annual charity campaign, Neubodi Bra Drive. This year, the campaign revolves around three core values — DONATE.SUPPORT. RECYCLE. The launch was held at Spaceseven, quite a quaint event space which was decked out in bright girly colours to create a vibrant and inviting atmosphere.

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The gorgeous Nadia Heng and Diyana Hashim were the emcees, and the party kick started with the arrival of Ms Ranjit Kaur, President of Breast Cancer Welfare Association (BCWA), Pn. Sri Akmal, Patron of BCWA along with Neubodi’s Starlets — Amber Chia, Belinda Chee, Carrie Lee, Azura Zainal, Lee Yvonne, Chloe Chen, Dilly, Azah Yasmin Yusof, and Joanne Kam Po Po just to name a few.

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“Neubodi started this campaign in year 2013, with the aim to bring smiles on the faces of the less fortunate women. In year 2013, we managed to collect 5,361 bras, which were subsequently donated over to Free The Girls organisation, which supported the victims of sex trafficking in Africa. Subsequently in year 2014, with all your generous support, we manage to collect a tremendous amount of 11,037 bras from the public. These bras were then further hand picked, laundered and shipped over personally by my team and me over to Kathmandu. In 2015, we collected about 15, 118 bras and we managed to ship them to Village Focus in Cambodia. This year, after three years of collection, we have decided to add on a new chapter to our charity journey, we will recycle the unusable bras through RPF process and save Mother Earth as well! So now, no bras will go to waste and we would have made the world a better place to live in. Now, tell me, isn’t this the most satisfying and wholesome campaign you have ever heard of? At the end of the day, it is about the number of lives we have touched, and the changes we make along the way. Ultimately that is what defines us, as humans.”

Director and Founder of Neubodi, Ms Anne Tan in her welcome speech. 

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This year, the good conditioned second-hand bras donated will go towards supporting Asha-Nepal in Kathmandu, Nepal. These bras will a medium for their start-up business in the second hand trading market as bras are considered an extreme luxury in Nepal. The unusable bras will be recycled through Refuse Paper Plastic Fuel (RPF) technology, whereby the raw materials of the bra will be converted to hard fuel to power up generators in industrial areas, thus reducing carbon food print and landfills in Malaysia.

This year Neubodi aimed higher to raise awareness for breast cancer, not only did they designed an exclusive wirefree PINK BRA selling at only RM55 to raise a mimimum of RM20,000.00 for BCWA, they also partnered with the reknowned makeover team in Malaysia, A Cut Above to surprise three lucky breast cancer survivors for their personal makeover and video journey with the ever so elegant, Dr Wendy Liew, the founder of Image Creator. Lastly, Neubodi also partnered with professionals this year to further solidify their efforts for breast care. Dr Evelyn Ho from Park City Medical Centre shared a few words about breast care and what leads to breast cancer through her engaging “Sharing is Caring, Q&A Session.”

After the formality, it was our turn to perform! The crowd was super supportive and we sure had a lot of fun with our routine. The song “Wings” by Little Mix was all about female empowerment and a fitting song for the event.

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Our mama Joanne Kam Po Po performed after us, doing what she does best, even putting 2 guys in bra for them to experience how it’s like to be a woman for few minutes. Needless to say, the audience was in stitches.

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The event came to a closing end after Ms Anne Tan and Ms Wen Chiam officiated the Neubodi Bra Drive Bin by ripping two 8 feet tall box and out stepped two lovely models clad with etheral-like costumes and proudly wearing the new PINK BRA deisgned exclusively for charity. And by the way, everyone was pleasantly surprised by a Pink bra taped underneath their chair. The excitement nearly tore the roof down!

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Thank you Neubodi for having us!

The “Neubodi Bra Drive” starts from the 22nd September – 7th November 2016. For more information on this charity campaign, log on to Neubodi’s Facebook at or Neubodi’s website at

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The Pink bra is now almost sold out, so they have also added 2 new colours: Navy and Blue. Each bra is priced at RM119 and RM10 goes to BCWA. I’ve started wearing them and because the COMFYflex is Seamless, Wireless and Supportive, it’s really great for lounge wear and even light exercise.

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I really love the Navy one, goes with my mostly dark coloured wardrobe, Nude is of course super practical too. Been wearing them since I got them and I don’t think I ever want to wear anything else. But of course, it’s important for us to wear wire bras still and I got one from Neubodi as well. Maybe I’ll post a picture on instagram later.

The campaign is ending in a few days time, so make sure you get to your nearest Neubodi store for the COMFYflex!

5 Comments Add yours

  1. kyspeaks says:

    First I’ll need to have me some old bras.. erm..

    1. kellysiew says:

      Hahahahahahahahaha dig deep into your wardrobe!

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