Whenever there’s an event held at the GAB tavern, right at the brewery itself, I always make sure I could attend. Where else can you get beer as fresh as this right? Sid’s Pubs come the close second, of course. Last week, GAB celebrated the launch of their Chinese New Year promotion, and we were treated to a night of overflowing beer, and delectable food.

Seems to be a little early yet as we have just celebrated Christmas not long ago, but CNY is less than one month away!

There are even more reasons to raise our glasses and cheer Yum Seng with family and friends as GAB (Guinness Anchor Berhad) has officially launched their ‘Celebration of Good Fortune, Prosperity and Longevity’ campaign. We can expect some great promotions, exciting activities and auspicious events for to usher in the Year of the Snake. GAB’s trio of iconic brews: Guinness, Tiger and Anchor are the main attractions.

Marketing Director of GAB, Yap Swee Leng delivered her speech during the launch of this auspicious campaign, “The Lunar New Year has witnessed the time-honoured tradition of reunion and gathering within the local Chinese community. Not surprisingly, this is also the period when GAB’s three stars of Tiger, Guinness and Anchor shine brightest to bring good times and great memories for discerning drinkers as they usher in the Year of the Snake with family and friends alike.”

Whenever you purchase any big bottle of Guinness, Tiger and Anchor, make sure you check the bottle cap liners to see if you have won one of the solid gold Fu Lu Shou sets (worth RM 10,000 each), 999 gold-plated Fu Lu Shou sets (worth RM 1,000 each) or to redeem 18 bottle liners for a Fu Lu Shou set, to usher in good favour, wealth and health throughout the year ahead.

That is not all! This year, there will be a total of 7 charity dinners featuring some of our local artistes to raise funds the refurbishment of the Chan She Shu Yuen Clan Association (陈氏书院) Hall as well as six other Chinese communities and villages across the country. Oh yes, that includes JJ Lin and 黃一飛 (who is famous for his Hokkien song repertoire, 一百万 ji ba ban anyone?) whom you can see in the picture. There’s also a charity bazaar in the planning.

Swee Leng also said that The Year of the Dragon has been a really great year of continuous growth for Guinness Anchor Berhad and they are truly appreciative to their local consumers. These innovative promotions such as the presence of Fu Lu Shou deities and the fundraising dinners to benefit the Chinese community are ways to engage with us consumers on a personal level.

All the formalities aside, we proceeded to the bar area to enjoy our dinner as well as our favourite brews, fresh from the tap. Tim Chew was determined to taste all the beers (all 6 of them) on offer, while I was less adventurous (mixing alcohol is not good for you!) stick to one only. I’m sure you know which one.

Oh yeah, guess who took the liberty to indulge in some super loud and annoying “Yum Seng”? The prerequisites of Yum Seng involve two things only: Chinese, and Alcohol. Well I suppose no one drinks at the libraries or churches….. Anyway, the others started to follow suit and there was never a dull moment.

Great night out with good company. Thanks GAB!

For more information on this campaign, please visit www.gab.com.my
More photos at http://www.facebook.com/myhotbloggers
Photo credits: andykho.com , GAB