It sure has been a long time since I last attended an event just for fun. Life has gotten so hectic lately, I think I do need to take a break really soon. And when the invitation for the Kronenbourg 1664’s Rooftop BBQ Party came, I didn’t hesitate with my RSVP. After all, I have not seen the girls from Malaysia’s Hottest Bloggers for months!
Kronenbourg 1664 was founded by Jérôme Hatt in 1664, and has expanded globally especially after it was acquired by the Carlsberg Group in 2008, and is now available in over 60 countries. Kronenbourg 1664 comes in two variants, the Kronenbourg 1664, which is brewed from Strisselspalt hops, known as the “caviar of hops”; and Kronenbourg 1664 Blanc, a refreshing wheat beer brewed with a hint of citrus and coriander spice, giving it a sweet and unique flavour making this variant quite a favourite among girls who otherwise would normally never touch a beer. The brand was awarded gold medals during the “International Brewing Award” in 2004 and 2005, making it the first and only brand to bag a gold medal for two years consecutively.
Kronenbourg is a relatively new in Malaysia, having brought in by Carlsberg Malaysia back in December 2010. Starting off with just the lager first, the brand has proven to be popular in the Malaysian market, which led to the launch of their Kronenbourg 1664 Blanc wheat beer variant in June 2011 which is widely popular with the girls, including me.
Since then, Kronenbourg 1664 has been introducing Malaysians to the French way of life, mainly in ways of food, fashion and general enjoyment. There has been many interesting events engaging the consumers and media including Kronenbourg 1664’s signature event L’Aperitif Fashion which I’ve had the pleasure to attend. It’s also the official beer of the BMW WTA Open and STYLO, a series of wonderful fine dining food pairings, and the latest: Cinq à Sept campaign which is all about having good work/ life balance.
In this day and age, and especially if you live and work in the fast-paced cities like Kuala Lumpur, you’re very likely to experience some form of stress. For examples: traffic jams, long working hours, dealing with bosses, or even personal stress with spouses or family members, the list goes on. To give yourself a little break from all these stressors of life, Kronenbourg 1664 has come up with ‘Taste the French Way of Life’ which is a brand new thematic campaign aimed at giving you and your friends some enjoyable, memorable yet simple experiences.
The French knows how to really enjoy their life, while a lot of us Malaysians are generally quite career-driven owing to our cultural influence, often working from morning til evening to make a good living. Of course, it’s not fair to compare the two completely different cultures but it is indeed important to strike a nice balance in life. For me, I’m quite lucky to be actually working my dream job, but even that gets tiring at times. In any case, this campaign is definitely exciting and there will be a series of events (each with different theme) to make us really look forward to Fridays.
To kick off the series, Carlsberg Malaysia threw a Rooftop BBQ party at Stratosphere, The Roof, First Avenue Bandar Utama on 8 August 2014. Beer, BBQ, Entertainment, complete with a gorgeous view of KL Skyline, what’s not to love? I arrived nice and early joining Tim and Jiayeen for some ice-cold Kronenbourg 1664 (Blanc for me, of course) and just lounged on the sofa watching the sunset, while catching up with our lives.
There were a few activities lined up including a photowall (which you’ll see later) and some games for us too.
The MC also kept us entertained with his jokes, and interacted frequently with us to get us “in the mood”. We even get to massage our friends’ shoulders, and danced a little! Boy I needed that. By the way the sunset was really pretty that evening thanks to the clear sky, and soon the MC announced for the official launching gambit.
Stephanie and Kate joined us a little later and it was indeed nice to hang out with these lovely ladies. We utilised the photowall of course, and went around taking plenty of photos.
Imagine our surprise when we were told this was not the normal photowall. We were instructed to move around while they filmed us girls and then they printed the ‘actions’ in a series of photographs which we can flip through. Interesting concept!
Oh… the food! There were BBQ chicken wings, sausages, roast lamb, pasta, potato wedges and even marshmallows along with a whole lot more dishes were in the buffet line.
Nowadays, whenever I’m at an event, I almost always know the band. And Joey is a talented keyboardist/singer I have had the pleasure to work with in the past occasions, often when her partner in crime is away so it was actually my first time watching Jyin sing! And remember I mentioned that I rarely attend any event just for fun?
Henrik managed to convince me to go up for a song (it doesn’t take much, really) and I dedicated “Can’t Take My Eyes off You” as I found out that is actually the unofficial Carlsberg theme song.
I enjoyed myself tremendously at the Rooftop BBQ party and I think they really covered the bases for a good BBQ. The venue is classy with great ambience, food was pretty good, and of course the drinks were ice-cold. Complete with the entertainment and good company, all the ingredients necessary for a memorable party. It was a perfect Friday evening!
Can’t wait to see what else they have in store for consumers and I’m looking forward to attend Kronenbourg 1664’s “Taste The French Way of Life” upcoming events especially the big finale party on 5 December!
MAKE SURE YOU SAVE THESE DATES:
5 September 2014– Movie Night. Kronenbourg 1664 promises that you’ll be at the edge of your seats
12 September 2014 – Darts Night. It’s time to get your game face on!
19 September 2014 – Dining in the Dark. It’s time to get those taste-buds tingling with anticipation
3 October 2014 – Comedy Night. Like they say, laughter is the best medicine
17 October 2014 – Food Fest & Art Escapade. The time has come to ignite those senses
31 October 2014 – Broadway show. Kick-up those heels and sing along because this is going to be a show to remember!
5 December 2014 – Kronenbourg 1664 Year-End party. Billed to be the most fun you’ll have this year! (I’m so looking forward to this one!)
As the above are all consumer events, find out how you can attend by heading over to http://www.facebook.com/KronenbourgMY
By the way, Kronenbourg 1664 is also giving out some Handheld Monopods for you selfie addicts out there! Simply purchase a Kronenbourg 1664 beer tower, or two buckets or six full pints of Kronenbourg 1664 at participating outlets and you’ll get one (while stocks last of course). This giveaway is run in conjunction with the ‘Taste the French Way of Life’ campaign to reward you with the right tool to capture your special moments!