Effortless, Bouncy Curls with Philips StyleCare Prestige Auto Curler

As an entertainer/performer, I have to make sure I always look the part on stage. For many years, my hair has gone through a lot of changes but one thing is for sure, it can never be boring. Now that it has grown long again, the easiest way for it to look good is curling it for that extra pizzazz.

Unfortunately, a clumsy girl like me has never learnt to use a curling tong without hurting myself, even with many years of practice. If it’s not my neck, my fingers, then it’s my ears (ouch). Every. Single. Time. Because of that I’ve started looking out for safer (and quicker) options too. There are quite a few curling tongs which has automatic functions out there, and I’ve tried them a few, but have never been truly happy with the results.

And that is until I meet the new Philips StyleCare Prestige Auto Curler. Launched just a couple of weeks ago, this fabulous tool is designed to let woman achieve salon-style curls without stepping out of the house, or even when on the go. The Philips StyleCare Prestige Auto Curler comes with breakthrough technology for hair curling that not only produces the ultimate curl but also is safe and non-damaging to hair. Great news!

At the launch event, we got to experience the Auto Curler for ourselves, but first we were treated to a mini fashion show with the models all spotting hair curled with the Auto Curler!

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Look, our very own Miss Intercontinental 2017, Sanjna Suri!

Mr Muhammad Ali Jaleel, Country Manager of Philips Malaysia, who launched the Philips StyleCare Prestige Auto Curler delivered his speech: “All over the world, women’s self-concept of beauty has changed over time, as we have ascertained through the Global Beauty Index[1]. Today’s women have a deeper sense of their own beauty. From the survey, we have learnt that their key motivation for looking beautiful is wanting to look their best for themselves (54%), with 70% of respondents also believing that beauty is something you define for yourself and not decided by someone else. By further developing conversations on beauty based on these latest insights, Philips aims to better understand the needs and desires of women across the world. Indeed, with 89% of women believing that there are lots of ways to be beautiful, we are motivated to further deliver meaningful innovations that meets these needs,”

“The Philips StyleCare Prestige Auto Curler is precisely the type of innovation that offers women a boost in their styling regime beyond what was available previously. We recognised that curls are now a much coveted hairstyle for women everywhere, and many women want to achieve this look without a salon visit. With the Philips StyleCare Prestige Auto Curler, women can now achieve just the curls they want, at home and on the go,” said Ali. “However, creating consistent curls from the front to the back of your head can be challenging, as women don’t have the same field of vision or length of reach when styling their own hair, compared to using a stylist at the salon. Hence, the Philips StyleCare Prestige Auto Curler is a great tool that can help women overcome this challenge. The innovative features such as a longer curling barrel and smart curling guards help women create bouncy, uniformly-shaped curls that last, for a professional, salon-style look.”

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Getting the Ultimate DIY Curl

The Philips StyleCare Prestige Auto Curler possesses a number of unique features such as a longer curling barrel, two smart curling guards and an open vertical design. Combined, these features make perfect, lustrous curls an effortless reality.

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A little demonstration on stage by Sahil. Even a non-hairstylist can produce perfect curls!

To use it, switch on the curler to warm up, section out correct amount of hair and hold the curler with the front facing. Insert the hair into the curling chamber starting from the back of the appliance. Make sure you stretch out the hair strand before pressing and holding the curl button. The hair will be slowly wrapped around the curling barrel to be curled. The curler will beep slowly, then followed by a series of faster beeps telling you to release the hair, and voila! Perfectly styled ringlet! Continue with the rest of your hair until you look like a bombshell! Hehe.

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What the curling barrel looks like.

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And the curling button.

Increased curling surface

The new Philips StyleCare Prestige Auto Curler features a longer barrel with 113% more curling surface than previous devices. This enables women to style twice as much hair in one go, creating the perfect hairstyle in just minutes! My whole head only takes me around 10 minutes, even I’m impressed with myself.

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Innovative open design

The innovative new open design of the Philips StyleCare Prestige Auto Curler has been shaped vertically so that it follows the natural flow of long hair. This means there is less chance of the hair becoming trapped in the device, enabling women to style confidently and effortlessly, while knowing that the health of their hair is being protected. No more fried hair!

Smart Curling Guards

The Philips StyleCare Prestige Auto Curler also features two smart curling guards. These ensure that the section of hair being styled is perfectly wrapped around the curling barrel of the device, therefore creating perfectly uniform curls.

Here’s a video of me experiencing the auto curler for myself, or rather learning to use it.

Happy Reunion with our fabulously curled hair!

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Pricing and availability

The Philips StyleCare Prestige Auto Curler is priced at RM629 and is available at the Philips Brand Store in Publika Shopping Gallery and The Gardens Mid Valley, both in Kuala Lumpur, and in Sutera Mall, Johor Bahru; at Philips Experience Stores in Menara Axis, Petaling Jaya and in Penang; at retail partners and distributor stores nationwide, and online via the Philips Online Shop at  http://www.shop.philips.com.my/

For further information, visit http://philips.com.my.

[1] The Philips Global Beauty Index is an extensive international study on women’s perceptions on beauty. Held annually since 2015, the 2017 study surveyed the opinions of 11,132 women aged 18 and above in 11 countries (USA, UK, France, Germany, Poland, Russia, Turkey, China, Japan, Korea, and India) to provide insights into current beauty industry trends, perceptions and needs across continents.

For further information, visit http://philips.com.my.

I will be posting a video demonstration next time when I use the Auto Curler too to give you a more detailed “tour”, so stay tuned for the announcement on my social media!!

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