Send A Special Shout-Out To A Loved One Via #Nutellamessenger

Remember Nutella’s #YourNutella campaign that took place last year? Well, after its immense success where fans were able to get their names printed on a jar of Nutella, the popular breakfast spread brand is back to exhilarate fans once again by bringing forth #Nutellamessenger, a newer, more uplifting variant of #YourNutella.

 photo 01 - Nutella Jars.jpg

#Nutellamessenger allows fans the opportunity to customise their own jars of delicious and creamy hazelnut spread with a personalised message for either themselves or a special someone.

 photo 03 - Spot the Kombi van for NutellaMessenger.jpg

How to get your hands on one of these?

    1. Be on the lookout for Kombi vans stationed at various shopping malls to purchase the limited edition customised Nutella jars from them. Which malls, you ask? Well, you can head over to IOI Mall from 17 to 19 February, One Utama from 24 to 26 February, and Sunway Pyramid from 1 to 5 March.

 photo 02 - Nutellamessenger.jpg

    1. No time to head to the malls? You can also generate customised labels for the Nutella jar online ( and at selected supermarkets ( You can also use this opportunity to come up with motivational messages for yourself. This way, whenever you see the jar with your message of choice on it, you’ll feel inspired!

 photo 04 - Get your own personlised Nutella jar.jpg

And if you want to do this for someone special, and stand a chance to make this a TRULY special moment for someone important your life, #Nutellamessenger is at your service! To kick things up a notch and stay true to what this campaign means – spreading positivity and joy to others, Nutella will be hosting an uplifting online contest as well and here’s how it works.

THAT’S RIGHT, I’M DOING A GIVEAWAY! (Sorry for shouting)

Eyes on the Prize

You get a customised jar of yummy Nutella with the dedicated message printed on it. There will be 5 lucky winners! How amazing is that? And there’s more! The best entry among the 5 winners will also be given an added surprise as the personalised jar of deliciousness will be hand-delivered in a fun and unconventional way to your loved one. They will be surprised with a special performance and have their message serenaded to them by talented local buskers!

Join in the fun and take part in the #Nutellamessenger contest

The mechanics are simple – all you need to do is share an inspiring story (in no more than 300 words) of someone you care about and you’ll already be in the running! Since this is the digital age, a captioned photo or video (no longer than 30 seconds) capturing inspiring moments with loved ones are also accepted. You will also need to state what message (within 12 characters) should be featured on the jar, and to whom the jar would be dedicated to in your entry on this page (as a comment).

For example, you can upload a picture of your father being woken up to a homemade Nutella sandwich and say that the message you want on the jar is ‘love u dad!’. You will also need to remember to include these hashtags: #Nutellamessenger and #NutellaSEA in your entry.

A personalized jar of Nutella would make a perfect gift for your loved one as it is delectable and the message would capture the essence of your bond. So, what are you waiting for? Participate now and surprise the one you love.

Naturally, terms and conditions do apply, so here they are:

Contest Disclaimers

1. Contest is sponsored by Nutella SEA
2. Contest will run from 20 February 2017 to 20 March 2017. Submissions after 20 March, 11.59 p.m., will not be accepted.
3. Participants must be aged 18 and above.
4. Winners chosen will be at the sole discretion of us unless stated otherwise
5. Participants of the contest must be Malaysian citizens or permanent residents of Malaysia
6. Prizes will only be delivered within West Malaysia
7. The prize is non-transferable. No substitution or cash equivalent of prizes is permitted.
8. Nutella SEA reserves the right to terminate, suspend or amend the contest, without prior notice.
9. By participating, each entrant grants Nutella SEA permission to use his/her name,
submission details, and comments for publicity purposes.
10. Messages for winners cannot include the following:

 Maximum message length is 12 characters inclusive of spaces
 No endearments are allowed
 No vulgarities will be accepted
 Capital letters will not be accepted
 Numbers will not be accepted
 Symbols allowed are ‘ ! ? #
 Only English and Manglish messages are allowed
 Nutella SEA has the right to reject name or words that are deemed offensive and
 Words or Name related to Religion are not allowed

For more information about the campaign and activities, visit our facebook page at

Looking forward to receiving your entries!


6 thoughts on “Send A Special Shout-Out To A Loved One Via #Nutellamessenger

  1. To My Donatello, thanks for reminding me what butterflies feel like. I hope you stay for long because my heart likes you.

    Message: nick

  2. Here is to a wonderful friend and utterly crazy catlover who has been a positive force of support behind my recent decision to grow my talent beyond borders. I am grateful for her wise counsel and precious mentorship too.

    Message :

  3. For my baby sister Vaishna who shows a wears her heart on her sleeve, always. She inspires me with her open-ness and her sensitive soul and her willingness to learn and grow.

    #nutellamessenger #nutellaSEA

    Message: “3 of 3”

  4. Small in stature but big in heart is my ex-colleague and bff Ms. Yasmin Yusoff. When I first met her, she was reserved and gave off a rather standoffish vibe. However, getting to know her I realized that she was sweet and kind. However, she also had a bit of a laser mouth and would not put up with any sort of injustice – especially towards animals. People assume that she’s the quiet type, which she can be, but once you get to know her she can be vivacious and totally fiesty and refuse to budge from her stand. Sometimes, I think she can be quite hard hearted – but only because it’s made of pure gold.

    The message I’d like printed for her is “hisssssssss”

    #nutellamessenger #nutellaSEA

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